Ocie Vandervort
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Over the years I have invested in a lot of ecommerce stores. Here’s a step-by-step process to find a great niche, do keyword research, source the products, build out the website according to keyword research, optimize the Google feed and launch the project.
1. Open up the Ahrefs keyword research tool, add the CPC filter of $0.20 and up & add a Google Shopping Filter.
This will allow you to get a list of all the niches/keywords that have Google Shopping Ads that people are bidding on.
2. Go through the list of keywords and pick a niche you like.
The sweet spot is to look for $200+ AOV niches, with low-medium competition, high search volume and easy-to-source products.
3. After you have 3-5 different niches look for an exact match domain, based on the niche/root target keyword of the niche.
If your niche is Wine Coolers, try and go for WineCoolers . com. These domains can be quite expensive, but an exact match domain is going to be the single biggest leverage when it comes to SEO and will work like a cheat code later down the line.
4. Export a list of all of the brands, generic keywords and terms related to your niche and create a content plan.
The plan should be to export every single related keyword to your niche, then cluster them and organize into a map, so you know if it should be targeted with a collection, product, or informational/blog page.
5. After you have the keywords organized into different categories, organize the collections and products into categories and subcategories, so you know which products go into which category.
In addition, you can also plan the URL structure, by using the main target keyword of the page, as the URL.
6. Go through all of the target keywords of product pages and have copy-paste paste most relevant products you can find active in Google Shopping/Amazon, then send all those URLs to 2-3 suppliers for them to check availability / source products.
Try to dropship at the start, then potentially look into private labelling down the line if the numbers add up.
7. Build out the website with ON-Page SEO in mind, use the target keywords as meta titles and use the URLs you planned out earlier.
Add all of the collections into the header menu for more link power, so they rank faster and remember to optimize the homepage for your biggest keyword. Google wants you to sell relevant stuff. If you own Wine Coolers . com - you have a VERY high chance of ranking for the keyword “wine coolers”, just because you have the best domain, even if your domain authority is MUCH lower than the one of your competitors.
8. Set up the tracking & Google Feed properly with all of the necessary data, so you don’t have any errors in the Google Feed, then set up your Google ad campaigns.
9. Prioritize getting as many reviews as possible from the first few sales. and offer the best possible customer service.
Initially focus on building up the brand, trust, loyalty and reviews, which you can leverage and turn into more sales.
10. Continue building out SEO by focusing on building out the content/informational pages & building some high-authority backlinks.
Keep in mind with an exact match domain, perfectly optimized collection pages and great results from Google Ads, it likely won’t take much to get to page 1. Once you start doing well, double down on SEO and get your pages ranked in the top 3 positions, which is where you’ll really be able to get a lot of that high-intent and high-converting traffic.
1. Open up the Ahrefs keyword research tool, add the CPC filter of $0.20 and up & add a Google Shopping Filter.
This will allow you to get a list of all the niches/keywords that have Google Shopping Ads that people are bidding on.
2. Go through the list of keywords and pick a niche you like.
The sweet spot is to look for $200+ AOV niches, with low-medium competition, high search volume and easy-to-source products.
3. After you have 3-5 different niches look for an exact match domain, based on the niche/root target keyword of the niche.
If your niche is Wine Coolers, try and go for WineCoolers . com. These domains can be quite expensive, but an exact match domain is going to be the single biggest leverage when it comes to SEO and will work like a cheat code later down the line.
4. Export a list of all of the brands, generic keywords and terms related to your niche and create a content plan.
The plan should be to export every single related keyword to your niche, then cluster them and organize into a map, so you know if it should be targeted with a collection, product, or informational/blog page.
5. After you have the keywords organized into different categories, organize the collections and products into categories and subcategories, so you know which products go into which category.
In addition, you can also plan the URL structure, by using the main target keyword of the page, as the URL.
6. Go through all of the target keywords of product pages and have copy-paste paste most relevant products you can find active in Google Shopping/Amazon, then send all those URLs to 2-3 suppliers for them to check availability / source products.
Try to dropship at the start, then potentially look into private labelling down the line if the numbers add up.
7. Build out the website with ON-Page SEO in mind, use the target keywords as meta titles and use the URLs you planned out earlier.
Add all of the collections into the header menu for more link power, so they rank faster and remember to optimize the homepage for your biggest keyword. Google wants you to sell relevant stuff. If you own Wine Coolers . com - you have a VERY high chance of ranking for the keyword “wine coolers”, just because you have the best domain, even if your domain authority is MUCH lower than the one of your competitors.
8. Set up the tracking & Google Feed properly with all of the necessary data, so you don’t have any errors in the Google Feed, then set up your Google ad campaigns.
9. Prioritize getting as many reviews as possible from the first few sales. and offer the best possible customer service.
Initially focus on building up the brand, trust, loyalty and reviews, which you can leverage and turn into more sales.
10. Continue building out SEO by focusing on building out the content/informational pages & building some high-authority backlinks.
Keep in mind with an exact match domain, perfectly optimized collection pages and great results from Google Ads, it likely won’t take much to get to page 1. Once you start doing well, double down on SEO and get your pages ranked in the top 3 positions, which is where you’ll really be able to get a lot of that high-intent and high-converting traffic.