when do you split a page instead of making it longer

Jericho Dunn

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Oct 5, 2026
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Got a page that keeps growing because it ended up covering three or four related searches. Half of me wants to break it up and target each one properly, the other half knows it ranks fine as it is.

Where do you draw that line? Do you split once the intents start pulling apart, or leave it alone as long as it is still ranking.
 
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