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I wanna give a t-shirt ads to some IG pages to show my ad on their story. Is it logic? Or should I give ads places like reddit/twitter? Do you know hoc much do they charge approximately based on 1-2k story views?

I believe keywords is something what appears by default in relation to your area and business niche. They are phrases you want your potential clients find your web site for. If you provide web hosting you want clients to find you by related keywords and I assume you do not visitor on your web...