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Message: <blockquote data-quote="George Hawkins" data-source="post: 30030" data-attributes="member: 12195">I run a licensed general contracting company in Washington state. Google Ads seems to be getting less profitable, so I'm thinking about paying outside marketers instead, either a set price per lead or a percentage of the jobs that actually close.For those of you who sell leads to contractors:1. Which model has worked better for you? A percentage puts the risk on the marketer, per lead puts it on the contractor, and I can see why a marketer wouldn't want to depend on someone else's sales skills.2. How do you define a billable lead? I'm thinking something like: a real homeowner, inside the service area, asking for a job type we actually do, and reachable within a day.3. How do you handle disputes: duplicates, wrong area, tire-kickers?If I go ahead, I'll do it through a proper Hire a Freelancer post. For now I'm trying to understand what's fair to both sides before I talk to anyone.</blockquote>