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Copywriting & Sales Persuasion
Essential reading - Online Copywriting
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<blockquote data-quote="Willard Robel" data-source="post: 8795" data-attributes="member: 288"><p>Mainly read about hooking their attention with your titles and headings, and creating urgency and value. The other stuff is more advanced if not mumbo jumbo.</p><p></p><p>The Boron Letters has a lot of good general marketing advice. People also respect Dan Kennedy. He's written a lot of books. The Ultimate Sales Letter wasn't bad.</p><p></p><p>But the only way to know is by running traffic to a page and fixing it until you convert. Reading won't do everything.</p></blockquote><p></p>
[QUOTE="Willard Robel, post: 8795, member: 288"] Mainly read about hooking their attention with your titles and headings, and creating urgency and value. The other stuff is more advanced if not mumbo jumbo. The Boron Letters has a lot of good general marketing advice. People also respect Dan Kennedy. He's written a lot of books. The Ultimate Sales Letter wasn't bad. But the only way to know is by running traffic to a page and fixing it until you convert. Reading won't do everything. [/QUOTE]
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