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Message: <blockquote data-quote="10xlinks" data-source="post: 29962" data-attributes="member: 12093"><p>Could be, but I would not credit the human written angle until you rule out the boring stuff. Check Search Console on those old sites and see whether the gains started on the same date, and whether it is a few pages or the whole domain. Old sites also tend to rise when competitors get thinner, when a core update shuffles a niche, or when seasonal demand comes back, and none of that has to do with how the text was written. What I would do is note which pages gained, then update them with fresh details, better internal links and a cleaner layout so the rise has something to hold on to. Old rankings fade fast if the page goes stale. It also helps to track a few target queries weekly, so you can tell a real trend from a short bump.</p></blockquote><p></p>