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How to utilize email list via cold emailing
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<blockquote data-quote="Rahsaan Miller" data-source="post: 11265" data-attributes="member: 4648"><p><span style="font-size: 15px">Hi there,</span></p><p><span style="font-size: 15px"></span></p><p><span style="font-size: 15px">I hope this is the right place to post this thread as it relates to my business. I run a fledgling travel agency selling holidays to the Maldives and have access to a very focused email list of 250K. This list was not put together from my own website. All of these people are interested in luxury travel, and a large percentage of them are interested in traveling to the Maldives or have already traveled there. Some of these clients already travel with other travel agents.</span></p><p><span style="font-size: 15px"></span></p><p><span style="font-size: 15px">As a Maldives specialist with vast knowledge of the Maldives travel space, my team and I can bring value to these high-end clients with our recommendations and usually offer cheaper rates than what clients can find online. I understand these clients are not that worried about money, but a cheaper price for the same service is, in my eyes, valuable.</span></p><p><span style="font-size: 15px"></span></p><p><span style="font-size: 15px">I have previously only dabbled in email marketing (very little, not even for 3 months), and these clients do not know my company yet. Could anyone give me some pointers on how I should approach this, as the list has just been sitting there for 2 years, and I believe it is time to put it to use? I have done some research, and here is my thought process:</span></p><p><span style="font-size: 15px"></span></p><p><span style="font-size: 15px"></span></p><ol> <li data-xf-list-type="ol"><span style="font-size: 15px">Clean the list using an email verifier service just to be safe</span></li> <li data-xf-list-type="ol"><span style="font-size: 15px">Setup a separate email domains to engage with the list first<br /> <ol> <li data-xf-list-type="ol"><span style="font-size: 15px">What can I use to send the emails ensuring maximum deliverability in the inbox? I have come across Instantly and custom SMTP or something in my research</span></li> <li data-xf-list-type="ol"><span style="font-size: 15px">I guess there is a warm up phase and a tool like Instantly does that</span></li> </ol></span></li> <li data-xf-list-type="ol"><span style="font-size: 15px">Once step 2 is figured out, I need to come up with a way to hook them. I was thinking maybe introduce myself as a maldives travel consultancy and offer them the opportunity to opt in to the email list first to receive further emails?</span></li> <li data-xf-list-type="ol"><span style="font-size: 15px">If that works, then prepare an email sequence for those who opt in and make some travel offers for the Maldives and then introduce my actual travel agency as a partner to book the holiday with. I really would like to keep my travel agency company safe if this does not work out. I know that my team and I can provide them value; they just do not know me yet.</span></li> </ol><p><span style="font-size: 15px"></span></p><p><span style="font-size: 15px">This is a very high level version of my idea to approach this and I would appreciate any seasoned colleague here to help me out with their two cents before I take the plunge.</span></p><p><span style="font-size: 15px"></span></p><p><span style="font-size: 15px">Thank you for your time in reading.</span></p></blockquote><p></p>
[QUOTE="Rahsaan Miller, post: 11265, member: 4648"] [SIZE=4]Hi there, I hope this is the right place to post this thread as it relates to my business. I run a fledgling travel agency selling holidays to the Maldives and have access to a very focused email list of 250K. This list was not put together from my own website. All of these people are interested in luxury travel, and a large percentage of them are interested in traveling to the Maldives or have already traveled there. Some of these clients already travel with other travel agents. As a Maldives specialist with vast knowledge of the Maldives travel space, my team and I can bring value to these high-end clients with our recommendations and usually offer cheaper rates than what clients can find online. I understand these clients are not that worried about money, but a cheaper price for the same service is, in my eyes, valuable. I have previously only dabbled in email marketing (very little, not even for 3 months), and these clients do not know my company yet. Could anyone give me some pointers on how I should approach this, as the list has just been sitting there for 2 years, and I believe it is time to put it to use? I have done some research, and here is my thought process: [/SIZE] [LIST=1] [*][SIZE=4]Clean the list using an email verifier service just to be safe[/SIZE] [*][SIZE=4]Setup a separate email domains to engage with the list first [LIST=1] [*][SIZE=4]What can I use to send the emails ensuring maximum deliverability in the inbox? I have come across Instantly and custom SMTP or something in my research[/SIZE] [*][SIZE=4]I guess there is a warm up phase and a tool like Instantly does that[/SIZE] [/LIST][/SIZE] [*][SIZE=4]Once step 2 is figured out, I need to come up with a way to hook them. I was thinking maybe introduce myself as a maldives travel consultancy and offer them the opportunity to opt in to the email list first to receive further emails?[/SIZE] [*][SIZE=4]If that works, then prepare an email sequence for those who opt in and make some travel offers for the Maldives and then introduce my actual travel agency as a partner to book the holiday with. I really would like to keep my travel agency company safe if this does not work out. I know that my team and I can provide them value; they just do not know me yet.[/SIZE] [/LIST] [SIZE=4] This is a very high level version of my idea to approach this and I would appreciate any seasoned colleague here to help me out with their two cents before I take the plunge. Thank you for your time in reading.[/SIZE] [/QUOTE]
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