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If a Backlink Brings No Traffic, Is It Still a Good Backlink?
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<blockquote data-quote="Cecelia Lyons" data-source="post: 29371" data-attributes="member: 11633"><p>I've been thinking about something when evaluating backlinks.</p><p></p><p>We often look at relevance, authority, placement, and other SEO metrics when deciding whether a link is worth getting. But what if a backlink is highly relevant and looks good from an SEO perspective, yet sends almost no referral traffic?</p><p></p><p>For example, imagine a contextual backlink from a relevant website that has a strong reputation, but the page itself gets very little traffic.</p><p></p><p>Would you still consider that a valuable link?</p><p></p><p>Or would you prefer a slightly less authoritative website where the link has a real chance of bringing targeted visitors?</p><p></p><p>I'm curious how others balance these factors when evaluating a link:</p><p></p><p></p><ul> <li data-xf-list-type="ul">SEO value</li> <li data-xf-list-type="ul">Topical relevance</li> <li data-xf-list-type="ul">Referral traffic potential</li> <li data-xf-list-type="ul">Page-level traffic</li> <li data-xf-list-type="ul">Website authority</li> <li data-xf-list-type="ul">Contextual placement</li> </ul><p>Personally, I think a link that can provide both SEO value and relevant referral traffic is more interesting, but I'm wondering how others approach this.</p><p></p><p><strong>If you had to choose between a highly authoritative link with almost no referral traffic and a relevant link that consistently sends qualified visitors, which would you choose and why?</strong></p></blockquote><p></p>
[QUOTE="Cecelia Lyons, post: 29371, member: 11633"] I've been thinking about something when evaluating backlinks. We often look at relevance, authority, placement, and other SEO metrics when deciding whether a link is worth getting. But what if a backlink is highly relevant and looks good from an SEO perspective, yet sends almost no referral traffic? For example, imagine a contextual backlink from a relevant website that has a strong reputation, but the page itself gets very little traffic. Would you still consider that a valuable link? Or would you prefer a slightly less authoritative website where the link has a real chance of bringing targeted visitors? I'm curious how others balance these factors when evaluating a link: [LIST] [*]SEO value [*]Topical relevance [*]Referral traffic potential [*]Page-level traffic [*]Website authority [*]Contextual placement [/LIST] Personally, I think a link that can provide both SEO value and relevant referral traffic is more interesting, but I'm wondering how others approach this. [B]If you had to choose between a highly authoritative link with almost no referral traffic and a relevant link that consistently sends qualified visitors, which would you choose and why?[/B] [/QUOTE]
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If a Backlink Brings No Traffic, Is It Still a Good Backlink?
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