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Message: <blockquote data-quote="hiller" data-source="post: 10643" data-attributes="member: 4053">Have you ever wondered how effective your offline advertisements are in driving traffic to your website? Or what the success rate is of those expensive business brochures you mail out each year?You can track your offline advertising using Google Analytics. The key is to use unique web addresses or vanity URLs in your offline promotions. Each web address (URL) must be unique to the specific printed source to ensure accurate tracking.You can use tools like Ruleranalytics to help with attributing actions to Google analytics.</blockquote>