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<blockquote data-quote="Soledad Gerlach" data-source="post: 28723" data-attributes="member: 11007"><p>I'm trying to figure out whether I have a conversion problem, a traffic problem, or a technical problem.</p><p>Store:</p><p>Shopify</p><p>Product: Color By Number book for adults</p><p>Target audience: Women 45-65 (USA)</p><p>Price: $24.99</p><p>Traffic source: Meta Ads</p><p>Last 7 days:</p><p>531 Product Page Views</p><p>115 Add To Cart</p><p>47 Initiate Checkout</p><p>0 Purchases</p><p>Additional context:</p><p>Shopify Payments works</p><p>PayPal works</p><p>Multiple successful test orders completed</p><p>Shopify support could not find any payment issues</p><p>Several Fiverr developers checked the checkout and confirmed it loads and functions correctly</p><p>Microsoft Clarity recordings show many visitors:</p><p>Adding to cart</p><p>Reading shipping information</p><p>Reading refund policy</p><p>Proceeding to checkout</p><p>Interesting observation:</p><p>I receive multiple notifications per day that people are sharing my Facebook ads with others.</p><p>What confuses me is that the top of the funnel seems relatively healthy:</p><p>531 Views → 115 ATC → 47 Checkout Starts</p><p>But then it completely dies at purchases.</p><p>Questions:</p><p>Have you seen this pattern before?</p><p>Would you investigate traffic quality first, trust issues, pricing, or a technical problem?</p><p>Does 115 ATC and 47 Checkout Starts with 0 purchases look abnormal to you?</p><p>What would be the first thing you would check if this was your store?</p><p>Any feedback is appreciated.</p></blockquote><p></p>
[QUOTE="Soledad Gerlach, post: 28723, member: 11007"] I'm trying to figure out whether I have a conversion problem, a traffic problem, or a technical problem. Store: Shopify Product: Color By Number book for adults Target audience: Women 45-65 (USA) Price: $24.99 Traffic source: Meta Ads Last 7 days: 531 Product Page Views 115 Add To Cart 47 Initiate Checkout 0 Purchases Additional context: Shopify Payments works PayPal works Multiple successful test orders completed Shopify support could not find any payment issues Several Fiverr developers checked the checkout and confirmed it loads and functions correctly Microsoft Clarity recordings show many visitors: Adding to cart Reading shipping information Reading refund policy Proceeding to checkout Interesting observation: I receive multiple notifications per day that people are sharing my Facebook ads with others. What confuses me is that the top of the funnel seems relatively healthy: 531 Views → 115 ATC → 47 Checkout Starts But then it completely dies at purchases. Questions: Have you seen this pattern before? Would you investigate traffic quality first, trust issues, pricing, or a technical problem? Does 115 ATC and 47 Checkout Starts with 0 purchases look abnormal to you? What would be the first thing you would check if this was your store? Any feedback is appreciated. [/QUOTE]
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