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Running Google ad grant Ads (Search) in VPN niche — Almost ZERO impressions, need help
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<blockquote data-quote="Corene Metz" data-source="post: 28719" data-attributes="member: 11003"><p>Hey guys,</p><p></p><p>I’m running a Google Ads campaign in the VPN / public WiFi security niche, and I’m honestly stuck.</p><p></p><p>Here’s the situation:</p><p></p><p></p><ul> <li data-xf-list-type="ul">Campaign type: Search</li> <li data-xf-list-type="ul">Bidding: Tried Maximize Clicks (also tested Maximize Conversions briefly)</li> <li data-xf-list-type="ul">Daily budget: $100–$150</li> <li data-xf-list-type="ul">Location: Tier 1 countries</li> <li data-xf-list-type="ul">Keywords: High intent (ex: "vpn for hotel wifi", "best vpn for public wifi", "secure hotel internet vpn")</li> <li data-xf-list-type="ul">Ads: Decent headlines & descriptions (clear benefit + CTA like "Protect your data now")</li> <li data-xf-list-type="ul">Landing page: Clean affiliate page (fast, mobile optimized, strong CTA buttons)</li> </ul><p>The problem:</p><p></p><p>Almost NO impressions</p><p>Google barely spends ($2–$5 max)</p><p>CTR obviously zero because no traffic</p><p>Keywords are not getting volume even though they should</p><p></p><p>What I already checked:</p><p></p><p></p><ul> <li data-xf-list-type="ul">Campaign is enabled</li> <li data-xf-list-type="ul">Keywords are eligible (no disapproval)</li> <li data-xf-list-type="ul">No major policy violations</li> <li data-xf-list-type="ul">Budget is not limited</li> <li data-xf-list-type="ul">Bids are automatic</li> <li data-xf-list-type="ul">Conversion tracking is set (still testing)</li> </ul><p>I also noticed:</p><p></p><p></p><ul> <li data-xf-list-type="ul">Sometimes campaign shows "Eligible (limited)"</li> <li data-xf-list-type="ul">No clear reason why impressions are blocked</li> </ul><p>My questions:</p><p></p><p></p><ol> <li data-xf-list-type="ol">What usually causes VERY low impressions in Search campaigns like this?</li> <li data-xf-list-type="ol">Is it possible Google is restricting delivery due to niche (VPN/security)?</li> <li data-xf-list-type="ol">Could it be keyword match types / structure issue?</li> <li data-xf-list-type="ol">Should I switch to broad match or manual CPC to force traffic?</li> <li data-xf-list-type="ol">Is this a Quality Score / trust issue with new account?</li> </ol><p>I feel like everything is “correct” but Google just refuses to deliver.</p><p></p><p>Anyone experienced this with affiliate / VPN offers?</p><p></p><p>Would really appreciate real insights — I’m clearly missing something.</p><p></p><p>Thanks.</p></blockquote><p></p>
[QUOTE="Corene Metz, post: 28719, member: 11003"] Hey guys, I’m running a Google Ads campaign in the VPN / public WiFi security niche, and I’m honestly stuck. Here’s the situation: [LIST] [*]Campaign type: Search [*]Bidding: Tried Maximize Clicks (also tested Maximize Conversions briefly) [*]Daily budget: $100–$150 [*]Location: Tier 1 countries [*]Keywords: High intent (ex: "vpn for hotel wifi", "best vpn for public wifi", "secure hotel internet vpn") [*]Ads: Decent headlines & descriptions (clear benefit + CTA like "Protect your data now") [*]Landing page: Clean affiliate page (fast, mobile optimized, strong CTA buttons) [/LIST] The problem: Almost NO impressions Google barely spends ($2–$5 max) CTR obviously zero because no traffic Keywords are not getting volume even though they should What I already checked: [LIST] [*]Campaign is enabled [*]Keywords are eligible (no disapproval) [*]No major policy violations [*]Budget is not limited [*]Bids are automatic [*]Conversion tracking is set (still testing) [/LIST] I also noticed: [LIST] [*]Sometimes campaign shows "Eligible (limited)" [*]No clear reason why impressions are blocked [/LIST] My questions: [LIST=1] [*]What usually causes VERY low impressions in Search campaigns like this? [*]Is it possible Google is restricting delivery due to niche (VPN/security)? [*]Could it be keyword match types / structure issue? [*]Should I switch to broad match or manual CPC to force traffic? [*]Is this a Quality Score / trust issue with new account? [/LIST] I feel like everything is “correct” but Google just refuses to deliver. Anyone experienced this with affiliate / VPN offers? Would really appreciate real insights — I’m clearly missing something. Thanks. [/QUOTE]
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