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Message: <blockquote data-quote="Daisha" data-source="post: 9072" data-attributes="member: 914"><p>If you're setting up multiple GMBs for the same brand in different locations, citations can still be built for each specific address. However, consistency across all platforms is crucial. If there's variation in NAP (Name, Address, Phone number) across different platforms, it can affect your local SEO rankings. If these locations represent distinct branches of the same business, you'd keep the name same and only change the address and phone number. But, if you're thinking of entirely separate entities, then a different name might make sense</p></blockquote><p></p>