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Stop scammers from diluting your domain reputation (simplest deliverability tip)
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<blockquote data-quote="Emelia Griffith" data-source="post: 29661" data-attributes="member: 11886"><p>I ran a DMARC check scan on top 1M shopify store domains and found that only about one third of them have a strict DMARC enforcement.</p><p></p><p>Studies after studies have shown that moving to a p=reject DMARC policy has improved domain reputation as well as inbox placement rate. My client's IPR jumped from 78% to 93% after enforcement.</p><p></p><p>And this also protects your customers from impersonators, so it's a win-win situation.</p><p></p><p>So, I urge every serious email marketer to move to strict DMARC enforcement (p=reject).</p><p></p><p>P.S. There's a new version of DMARC i.e. DMARCbis which changes a few things. Keep that in mind when gradually enforcing your DMARC policy.</p></blockquote><p></p>
[QUOTE="Emelia Griffith, post: 29661, member: 11886"] I ran a DMARC check scan on top 1M shopify store domains and found that only about one third of them have a strict DMARC enforcement. Studies after studies have shown that moving to a p=reject DMARC policy has improved domain reputation as well as inbox placement rate. My client's IPR jumped from 78% to 93% after enforcement. And this also protects your customers from impersonators, so it's a win-win situation. So, I urge every serious email marketer to move to strict DMARC enforcement (p=reject). P.S. There's a new version of DMARC i.e. DMARCbis which changes a few things. Keep that in mind when gradually enforcing your DMARC policy. [/QUOTE]
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Stop scammers from diluting your domain reputation (simplest deliverability tip)
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