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What Actually Builds Trust First, Search Results or Reviews?
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<blockquote data-quote="Cordell Schultz" data-source="post: 28141" data-attributes="member: 10232"><p>Hi everyone,</p><p>I have been thinking about how people decide whether to trust a brand online, especially when they are seeing it for the first time.</p><p>From what I have noticed, some people rely heavily on search results (what shows up on Google), while others seem to care more about reviews and social proof.</p><p>I am curious based on your experience, what do you think has the bigger impact on conversions?</p><p>Is it what ranks on page one, or what people are saying in reviews?</p><p>Would be interesting to hear different perspectives on this.</p></blockquote><p></p>
[QUOTE="Cordell Schultz, post: 28141, member: 10232"] Hi everyone, I have been thinking about how people decide whether to trust a brand online, especially when they are seeing it for the first time. From what I have noticed, some people rely heavily on search results (what shows up on Google), while others seem to care more about reviews and social proof. I am curious based on your experience, what do you think has the bigger impact on conversions? Is it what ranks on page one, or what people are saying in reviews? Would be interesting to hear different perspectives on this. [/QUOTE]
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