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Message: <blockquote data-quote="onRueden" data-source="post: 15950" data-attributes="member: 6130">Hard market to sell into cold. Lots of relationship-based selling. People pay thousands to sell to them at trade shows, conferences and conventions. Plus the information you have is readily available to anyone selling anything already, so most services that you could offer someone already has looked them up in the Yellow Pages / Google Maps and offered already.The guys that I know who have done really well in this niche have done things like run podcasts for dental practices who specialise in [sub-type] of dentistry.Finding your niche is going to be the most important bit, because selling a readily-available commodity to them cold-calling is going to suck.</blockquote>