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What is the best strategy to run a SMS campaign for casino?
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<blockquote data-quote="ridge" data-source="post: 12800" data-attributes="member: 1375"><p>Hey,</p><p>I'm trying to run a sms casino campaign.</p><p>I have SMS provider, I am using HLR for number. But still something doesnt work.</p><p>The steps I did it so far is:</p><p>Buying data > Run though HLR > Split for 4 brands and 4 creatives > sent SMS for the active numbers.</p><p>My results wasnt good enough and I basically wast money.</p><p>DLR: 90%</p><p>CTR: 1-3% on average</p><p>Click 2 Lead: 0% (almost nothing)</p><p></p><p>What am I doing wrong what do you think I need to do better?</p><p>Is it the data?(should I try to find higher quality source for that?) Is it the creative? or what exactly?</p></blockquote><p></p>
[QUOTE="ridge, post: 12800, member: 1375"] Hey, I'm trying to run a sms casino campaign. I have SMS provider, I am using HLR for number. But still something doesnt work. The steps I did it so far is: Buying data > Run though HLR > Split for 4 brands and 4 creatives > sent SMS for the active numbers. My results wasnt good enough and I basically wast money. DLR: 90% CTR: 1-3% on average Click 2 Lead: 0% (almost nothing) What am I doing wrong what do you think I need to do better? Is it the data?(should I try to find higher quality source for that?) Is it the creative? or what exactly? [/QUOTE]
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