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Message: <blockquote data-quote="Dennis Knapp" data-source="post: 29768" data-attributes="member: 11985">I've been getting more interested in copywriting lately, and I've noticed that the copy that sounds the most impressive isn't always the copy that gets the best results.Sometimes a simple headline and a clear message seem to work better than something that's been written with a lot of fancy words.For those who have been doing copywriting for a while, what do you think makes the biggest difference between copy that sounds good and copy that actually gets people to take action?</blockquote>