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Message: <blockquote data-quote="Cole PhD" data-source="post: 18098" data-attributes="member: 7571"><p>IRL or In Real Life are conference organizers based in the UK. The MMO conference is being organized by IRL. We understand there was some initial confusion on the forum re our role. Using the buzz word In Real Life seems to be the perfect fit for what MMO  is trying to achieve with this conference and the IRL team is proud to be undertaking this event. We have taken the concept of getting your community together at the same time, under one roof and we are running with it. IRL is confident that the MMO conference will be a huge success and if that happens there will be plenty more to look forward to in the future. We believe there is no substitution for meeting people in real life.</p></blockquote><p></p>