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Online Reputation Management (ORM)
Why are the reviews you receive for your business important?
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<blockquote data-quote="Kohler" data-source="post: 20028" data-attributes="member: 4514"><p>Below is a summary of the survey results of a recent online reputation management company.</p><p></p><p>*88 percent of people trust online reviews as much as they trust recommendations from their best friends.</p><p></p><p>*80 percent of people would rather go somewhere else if they read bad reviews about your business online.</p><p></p><p>*Customers who had a bad experience are two to three times more likely to write an angry review than customers who had a great experience are to write a happy review.</p><p></p><p>*One negative review online (when not countered by positive reviews) can cost 30 new customers.</p><p></p><p>**It takes 12 positive reviews to counteract the bad side effects of just one negative review.</p></blockquote><p></p>
[QUOTE="Kohler, post: 20028, member: 4514"] Below is a summary of the survey results of a recent online reputation management company. *88 percent of people trust online reviews as much as they trust recommendations from their best friends. *80 percent of people would rather go somewhere else if they read bad reviews about your business online. *Customers who had a bad experience are two to three times more likely to write an angry review than customers who had a great experience are to write a happy review. *One negative review online (when not countered by positive reviews) can cost 30 new customers. **It takes 12 positive reviews to counteract the bad side effects of just one negative review. [/QUOTE]
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