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Message: <blockquote data-quote="Zachariah Munoz" data-source="post: 29914" data-attributes="member: 12118">Guys , I have a pretty messy case , and want to know you opinions.One ad network reports a $2.10 CPM for my traffic , which looks competitive. But it monetizes only 60% of the traffic sent to it.For every 1,000 impressions allocated to that source, only 600 are monetized:600 impressions × $2.10 CPM = $1.26 in actual revenue per 1,000 impressions sent.The headline CPM is still $2.10. But from the my perspective, the more important number is the I revenue generated from the full volume of traffic that was allocated to the network.A network with a lower advertised CPM but stronger acceptance or monetization performance may ultimately generate more revenue from the same amount of traffic .So I thinking of tools , mediation sounds great for many networks in package , do you think so? Because I need trust worthy earnings for my traffic</blockquote>