Does posting more actually lead to better engagement?

Astrid Wagner

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I've been looking at different social media pages lately and something I've noticed is that posting more doesn't always seem to mean getting more engagement.

Sometimes a page that doesn't post that often gets way more comments and shares than a page posting every day. I guess it really comes down to whether the content actually connects with the audience.

For those who have been growing social pages for a while, what has worked better for you posting consistently or spending more time testing different types of content?
 
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