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$15,000 Spent and only 20 sales, Please help!
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<blockquote data-quote="Conn" data-source="post: 13071" data-attributes="member: 1519"><p>I am a new direct to consumer e-commerce business. I made a custom supplement and the product and packaging really is incredible.</p><p></p><p>I spent $15,000 and only got 20 sales, about $1,000 in sales. I only need about a 1x ROAS. My creative is good, landing page conversion rate is amazing so the website is good, also CTR is good. I think the main issue is that the CPM is around $250. CPM stays high no matter what I do. I have created many campaigns to test different angles.</p><p></p><p>What do you suggest I should try next?</p><p></p><p>It feels like I am stuck in the learning phase and can't get out. I am scared if this keeps stating like this I may need to close my business which I worked on for over a year to get here. Any help would be greatly appreciated. Thank you!</p></blockquote><p></p>
[QUOTE="Conn, post: 13071, member: 1519"] I am a new direct to consumer e-commerce business. I made a custom supplement and the product and packaging really is incredible. I spent $15,000 and only got 20 sales, about $1,000 in sales. I only need about a 1x ROAS. My creative is good, landing page conversion rate is amazing so the website is good, also CTR is good. I think the main issue is that the CPM is around $250. CPM stays high no matter what I do. I have created many campaigns to test different angles. What do you suggest I should try next? It feels like I am stuck in the learning phase and can't get out. I am scared if this keeps stating like this I may need to close my business which I worked on for over a year to get here. Any help would be greatly appreciated. Thank you! [/QUOTE]
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