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Telegram ads auction is becoming less predictable in 2026
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<blockquote data-quote="Danial Murray" data-source="post: 28767" data-attributes="member: 11053"><p>Hey everyone,</p><p>Running telegram ads for a while and recently noticing something odd. </p><p>Campaign performance feels less stable than before. In some cases, ads that were performing well at a consistent cost suddenly become expensive or inconsistent without any major changes in targeting and creatives. </p><p>CTR can stay similar but CPA and conversion fluctuate a lot more than expected. </p><p>I am trying to understand if this is due to increased competition in the auction, changes in audience behavior or updates in how telegram distributing impressions. </p><p>Has anyone else noticed this kind of unpredictability recently?</p><p>Would be great to hear what other are seeing in 2026 campaign and how you are handling it.</p></blockquote><p></p>
[QUOTE="Danial Murray, post: 28767, member: 11053"] Hey everyone, Running telegram ads for a while and recently noticing something odd. Campaign performance feels less stable than before. In some cases, ads that were performing well at a consistent cost suddenly become expensive or inconsistent without any major changes in targeting and creatives. CTR can stay similar but CPA and conversion fluctuate a lot more than expected. I am trying to understand if this is due to increased competition in the auction, changes in audience behavior or updates in how telegram distributing impressions. Has anyone else noticed this kind of unpredictability recently? Would be great to hear what other are seeing in 2026 campaign and how you are handling it. [/QUOTE]
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