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General PPC Discussion
Why does my PPC performance always "tank" on weekends?
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<blockquote data-quote="Kariane Hoeger" data-source="post: 27937" data-attributes="member: 10059"><p>Hi guys, I’ve noticed a weird pattern. From Monday to Thursday, my Google and FB ads are profitable (ROAS 2.5+). But as soon as Friday evening hits, my sales stop but my budget keeps burning.</p><p></p><p>I’m spending $200/day. On weekends, I get clicks but no conversions. Is it just 'window shoppers' or is it some kind of bot traffic that gets active on weekends?</p><p></p><p>Should I just pause my ads on Friday night or am I ruining the algorithm by doing that? Would love to know if you guys use any 'Day-parting' strategies.</p></blockquote><p></p>
[QUOTE="Kariane Hoeger, post: 27937, member: 10059"] Hi guys, I’ve noticed a weird pattern. From Monday to Thursday, my Google and FB ads are profitable (ROAS 2.5+). But as soon as Friday evening hits, my sales stop but my budget keeps burning. I’m spending $200/day. On weekends, I get clicks but no conversions. Is it just 'window shoppers' or is it some kind of bot traffic that gets active on weekends? Should I just pause my ads on Friday night or am I ruining the algorithm by doing that? Would love to know if you guys use any 'Day-parting' strategies. [/QUOTE]
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General PPC Discussion
Why does my PPC performance always "tank" on weekends?
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