Scaling with Resellers or Own Traffic? (Low-Cost Digital Subscriptions)

I currently have access to a large supply of low-cost digital subscriptions, and I’m trying to figure out the best way to scale distribution.

So far, I’ve been posting on Reddit and managed to find a few small resellers, which brought some initial results.

Now I’m wondering what the next step should be.

Should I focus on finding more resellers and scaling through them, or is it better to build my own traffic and sell directly?

Also, for those who have worked with reseller-based models:

• Where do you usually find reliable resellers at scale?
• Are forums, Discord communities, or outreach to content creators more effective?

Would appreciate any insights from people who have scaled similar models.