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Getting traffic from AI (ChatGPT, etc.) - is “AI SEO” real?

K

Kaelyn Schimmel

New member
Joined
May 6, 2026
Messages
1
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Hey guys,

Something interesting happened today.

I got an order on my e-commerce site, and when I checked the source, it came from ChatGPT. I’m not exactly sure how this happened, but it got me thinking.

Is it actually possible to:

  • Get traffic from AI tools
    instead of traditional search engines?
Like:
Is there something like “AI SEO”?
Can you optimize your content to appear in AI answers (ChatGPT, etc.)?

I feel like in the future:

  • Traditional search engines might lose importance
  • AI platforms could start running ads
If there’s a way to do this, getting free and high-quality traffic would be huge.
Has anyone tested this or figured out a way to rank in AI answers?
 
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