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Google's new AI Overviews in search, do you think it will affect our ad spend?

C

Corene Lesch

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Joined
May 23, 2026
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I have been noticing AI answers showing up at the top of Google search results more and more. People are getting answers without even clicking anything. If users stop clicking organic results does that mean they will also skip ads? Or do you think Google will push ads even harder to make up for the lost clicks.

Anyone changed their Google Ads strategy because of this? Curious what people here think about where paid search is heading in next 2 years.
 
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