Are YouTube Gaming Creators Worth It for Indie Game Marketing?

Griffin Nolan

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I'm curious to hear from indie developers and marketers who have actually tested YouTube gaming creators.


For a small indie game with a limited marketing budget, do you think a 30–60 second gameplay integration inside a creator's regular video can work well?


I'm especially interested in:


• How you choose the right creator
• Whether you focus on subscribers or average video views
• Whether audience country matters for you
• What kind of results you normally track after the promotion


Have you tried this type of promotion for your game? What was your experience?
 
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