Important Question to Blogger outreach experts

If I outreach and deal with Premium site like businessinsider in $6000 and i am getting this same site from outside for $40. How is this possible? will there be any difference between the two beacuse a good client will pay more he wont buy this site for $40 can any one explain how there can be such a difference in money?

i am very excited to hear the answer to this
Regards

The gap usually comes down to what you are actually buying. A $6000 placement on a big publication is normally an editorial one. A real journalist or editor decides the piece is worth running, so it sits inside their content, stays up, and carries the brand name with it. A $40 listing on the same domain is almost always a sponsored or contributor section, an old expired subdomain, or a page that gets noindexed or removed after a few weeks. Before paying $40, check the exact URL, whether it is marked as sponsored, if the page is indexed, and how long similar posts have survived. Clients paying $6000 are buying the credibility of being featured, not only the link, so the two are rarely the same product.