Cloaking Peptide Ads.. How does it work?

Hello all, I've recently jumped into the RUO Peptides and heard that the best way to market anywhere efficiently is by cloaking ads. It isn't my first rodeo with traditional marketing on Meta or TikTok however I'm completely new to ad cloaking. Can anyone explain what it does, how it works and how to do it? I'm assuming it doesn't allow me to advertise any creative I want but rather changes the destination the crawlers see, Is that a correct understanding?