Stephen Farmer
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- Nov 5, 2026
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Quick question for anyone running several campaigns at once: do you keep a record of what you changed and why?
Most platforms show the change history, but not the reason behind it. A week later, "bid raised on Tuesday" doesn't tell you whether it was for volume, a dropping win rate, or just a hunch.
A simple format that works: one line per change.
date / campaign or zone / old → new / why / when to look at it again
For example:
Oct 20 / top zones / bid 0.05 → 0.06 / need more volume / review once deposits come in
It takes a few seconds per change and makes it much easier to read results later, especially when deposits arrive days after the click.
Where do you keep yours: a spreadsheet, notes, annotations in your tracker, or just the platform's history?
Most platforms show the change history, but not the reason behind it. A week later, "bid raised on Tuesday" doesn't tell you whether it was for volume, a dropping win rate, or just a hunch.
A simple format that works: one line per change.
date / campaign or zone / old → new / why / when to look at it again
For example:
Oct 20 / top zones / bid 0.05 → 0.06 / need more volume / review once deposits come in
It takes a few seconds per change and makes it much easier to read results later, especially when deposits arrive days after the click.
Where do you keep yours: a spreadsheet, notes, annotations in your tracker, or just the platform's history?