Are Facebook Groups better than Pages for building an audience?

[Lizzie Zulauf]

Hi everyone,

I’ve been studying different ways people grow audiences on Facebook, and I noticed many marketers are focusing more on Facebook Groups instead of traditional pages.

I’m curious about the real difference in performance between the two.

For those who actively use Facebook for marketing:

• Do Facebook Groups get better engagement than Pages?• Is it easier to grow a community through groups?• What strategies are working best for organic reach on Facebook today?

I’d really like to hear your experiences and insights.

Thanks!