Buying A Domain that was a 301

Burnice Nitzsche

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No these domains normally do not have much value. We have tested this for our private PBN. Better buy expired domains that had content on them.
 

Catharine Stehr

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310 to where? I built a site on a domain that was 301 for 13 years, but it was a legitimate 301 for the same company. If that is the case, go for it. If the 301 was mmo and used for SEO gains then it is probably a good idea to let this one go.
 

Melba Lesch

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if you are building (money site) on similar topic as of the expired domain 301 redirected, then you can redirect it to your money site. But, before that, install a homepage with similar content as of yours on that expired domain, let it get indexed, add it to your GSC and Bing, same account where your money site is added. Let the expired domain bake for 3-6 months, send some backlinks, and then redirect it to your money site.

if your are trying to redirect a health related domain to your tech related money site, then it will bring more negative link juice and gaining something positive, as google's new spam update considers this spamming technique to manipulate rankings.
 

Camille Sipes

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Doesn't matter if it was 301 to another site. All that matters is its backlink profile and whether it was penalized ever before.
 

Jackeline Marks

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It only provides less value to your site. Most of the link juice and power will be transferred to the old redirected domain. If you still want to try you can use it and I don't recommend it.
 

Dominique Bogisich

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Before buying a 301 redirected domain, make sure to check the following:

  1. Relevance: That domain is relevant to your niche.
  2. Previous Web History: Review the domain’s history to see what content was previously hosted.
  3. Backlink Profile: check the backlink profile's quality and relevance.
  4. Keywords: Check it is ranked for relevant keywords
  5. Cleanliness: Check if there have been any penalties in the past.
 
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