facebook cpc vs cpm != ctr

Felicity Bruen

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Sep 28, 2024
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why is that when I use CPC I get fro example, 0.4% CTR and with the same ad and same target when I use CPM I get like 0.007% CTR?
 

Mr. Amani

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Because when you use CPM, you won’t target people that are likely to click on ads
 
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