GEO – What do you think it is?

Box Phone Farm

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Lately, I’ve been seeing people mention GEO (Generative Engine Optimization) in different places. Some say it’s the “next big thing,” others just call it another buzzword.
From what I understand, it’s about using AI/LLMs to create or optimize content, but I’m not sure how effective it really is in the long run.

So I wanted to throw this out here and see what the community thinks:
  • Have you tested GEO yourself?
  • Did it bring real ranking/traffic results, or was it just hype?
  • Do you see it as the future of SEO, or just a short-term trend?

Curious to hear honest feedback from people who are actually trying it.
 
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