Giveaway/Contest PPC strategy

Felicia Orn

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Oct 14, 2024
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I have a giveaway promotion to advertise and I'm looking for your inputs on a PPC strategy. The goal is to build an email list with highly targeted participants, using a prized that is attractive to our niche.

In your opinion, what would be the best ad platforms to generate clicks and participation to our giveaway? Any tips about targeting, campaign setup and avoiding bot traffic?

We are willing to try any platforms, not just Meta and Google (any success with X, Reddit, Tik Tok, etc...?).
 
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