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Google Ads Threshold Issue — Why did it drop from €200 to €100?

Donato Johnson

Donato Johnson

New member
Joined
Nov 15, 2025
Messages
1
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Hey guys,

I’m using a Google Ads threshold account, and I noticed something weird.


  • 1st threshold: €10
  • 2nd threshold: €50
  • 3rd threshold (normally): should be €200
  • But for me, it’s only €100

Does anyone know why Google would reduce the threshold instead of increasing it as usual?

I’ve been paying on time and didn’t have any policy violations. Could it be related to account reputation, billing verification, or something else?
 
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