How to improve 'Landing page experience' in Google Ads Quality Score?

Cristopher Grimes

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Apr 22, 2024
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My keyword quality score in 'Expected clickthrough rate' and 'Ad relevance' are both 'Above average', but Landing page experience is 'Below average', so my quality score is only 7 at most.

My landing page is already accelerated with CDN and is adapted for mobile.

I've heard that Google Ads judges the landing page experience based on how long the user stays. The only problem is that my landing page is a single page that is used for leads collection, and users won't spend much time on my landing page, after just a few tens of seconds they will close the site or jump out to the third-party lead page.

What can I do to improve the landing page experience and increase the quality score? Can anyone help me with this, I would be very grateful for this.
 
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