How to increase a website's Adsense earnings ?

[August Adams]

Hey

I just started monitizing through adsense a website that averages 17K unique users/mo and 31K page views in France. However, the earning are very low. My PRM per page is 0,26€ & RPM impression is 0,49€. I feel like these RPMs are dirt cheap compared to what they should be.

Do any of you have tips on how to increase my RPM ? Or any idea on how much should i expect per month for a website with similar stats ?

Thanks

 

[Cary Swift]

there are many ways to increase website`s adsense earnings like use relevant keywords, optimize ad placement, mobile-friendly design , use adsense auto ads and there are some techniques to increase traffic like SEO techniques, content marketing , email marketing etc

 

[Rafaela Kautzer]

Look at where your ads are positioned and test different formats. Try refining your content around high-value keywords. You can experiment with other networks like Ezoic or Mediavine