[Journey] Fast publishing & CPA empire

Frances Cummings

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Jun 26, 2024
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Let's document the journey

My vision:

  1. Quickly build a lot of niche and authority blogs / social media
  2. Build email lists to promote products
  3. Run CPA ads to products & $$
  4. Hire SEOs & Email Marketers once I can justify the cost.
  5. Take those learnings and media assets to launch my own products.
We can realistically launch a blog every day. Will be trying to maintain a cadence of 1 per week.

Why me?
- Vertical expertise: I’ve led marketing teams (CMO, VP, HOM) for a long time now. Some brands I’ve taken from basically 0 to $300-500,000/mo. These companies just happen to be in the same verticals that I’m focusing on first. In fact, I added both companies to various CPA networks before I left. I’m approved, and I know I can scale ads.
- Ad budget: I’m already spending $5000/mo on 2 CPA offers and I’m prepared to spend more.

- Software advantage: Basically, if I need something, I have the resources to build a tool for it.

- Marketing Experience: 9 years working in growth teams. Now doing it for myself.


Steps taken so far:

  • Chose brand names
  • Setup 2X wordpress blogs logos etc.
  • Setup Social Media pages & Ad Accounts
  • Connected Wordpress to the AI tool
  • Setup email capture tool
  • Keyword research (will be ongoing, but I’ve prioritized which I’m focusing on first)
  • Basic Content Marketing Strategy (Pillar topics, sub branches)
  • Submitted ads for approval to a CPA offer

Next Steps:

  • Publish Content on blog - will be launching with 80 articles per blog, and publishing 1 per day afterwards
  • Setup internal linking tool to align with content strategy
  • Update and edit 1-2 articles per day + improve meta tags
  • Launch approved Meta ads for new CPA offer @ $100/day spend.
  • Create a lead magnet
 
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