Frances Cummings
New member
- Joined
- Jun 26, 2024
- Messages
- 1
- Points
- 1
Let's document the journey
My vision:
Why me?
- Vertical expertise: I’ve led marketing teams (CMO, VP, HOM) for a long time now. Some brands I’ve taken from basically 0 to $300-500,000/mo. These companies just happen to be in the same verticals that I’m focusing on first. In fact, I added both companies to various CPA networks before I left. I’m approved, and I know I can scale ads.
- Ad budget: I’m already spending $5000/mo on 2 CPA offers and I’m prepared to spend more.
- Software advantage: Basically, if I need something, I have the resources to build a tool for it.
- Marketing Experience: 9 years working in growth teams. Now doing it for myself.
Steps taken so far:
Next Steps:
My vision:
- Quickly build a lot of niche and authority blogs / social media
- Build email lists to promote products
- Run CPA ads to products & $$
- Hire SEOs & Email Marketers once I can justify the cost.
- Take those learnings and media assets to launch my own products.
We can realistically launch a blog every day. Will be trying to maintain a cadence of 1 per week.
Why me?
- Vertical expertise: I’ve led marketing teams (CMO, VP, HOM) for a long time now. Some brands I’ve taken from basically 0 to $300-500,000/mo. These companies just happen to be in the same verticals that I’m focusing on first. In fact, I added both companies to various CPA networks before I left. I’m approved, and I know I can scale ads.
- Ad budget: I’m already spending $5000/mo on 2 CPA offers and I’m prepared to spend more.
- Software advantage: Basically, if I need something, I have the resources to build a tool for it.
- Marketing Experience: 9 years working in growth teams. Now doing it for myself.
Steps taken so far:
- Chose brand names
- Setup 2X wordpress blogs logos etc.
- Setup Social Media pages & Ad Accounts
- Connected Wordpress to the AI tool
- Setup email capture tool
- Keyword research (will be ongoing, but I’ve prioritized which I’m focusing on first)
- Basic Content Marketing Strategy (Pillar topics, sub branches)
- Submitted ads for approval to a CPA offer
Next Steps:
- Publish Content on blog - will be launching with 80 articles per blog, and publishing 1 per day afterwards
- Setup internal linking tool to align with content strategy
- Update and edit 1-2 articles per day + improve meta tags
- Launch approved Meta ads for new CPA offer @ $100/day spend.
- Create a lead magnet