questions with facebook ads

[Matilde]

Hello everyone, can you tell me how to test products on Facebook Ads? How can I achieve low CPM and CPA

 

[llrich]

Set Up A/B Tests,
Create multiple ad sets with variations in targeting, creatives, ad copy, and call-to-action to test the performance of different elements. A/B testing allows you to identify which combinations yield the best results in terms of CPM and CPA.

 

[arguerite B]

Start with small budgets for testing.
Create compelling ad creatives.
Use A/B testing to refine elements.
Optimize campaigns for conversions.
Install and leverage the Facebook Pixel.
Test different ad placements.
Experiment with Lookalike Audiences.
Gradually scale winning campaigns.
Monitor and adjust based on performance metrics.