Too many "Door " Pages for local service business. Do I delete them or do what? Need input

Dagmar Hodkiewicz

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Apr 23, 2024
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I want some ranking advice for my local construction business that I run.
It seems like only some of my door pages are getting through to the 1st page and only a couple ranking in the first few SERPs even though they have been around for 2 years.

I understand that other competitors probably have more link juice/domain age, and so they are ranking higher.

My goal is to try to push a few of the more better paying cities, and rank them higher.


Currently I have this type of setup...example below...


Roofing Company Madison
Roofing Company Georgetown
Roofing Company Maples
Roofing Company Cincinatti
......
.......
........ continued x20 different cities


I want some advice as I am looking to do either 2 things:

1) delete 90% of these door pages, and only keep the best ones, as they seem to be cannibalizing based on their H1 tag, all including the same phrase "Roofing Company" (this is my theory, please specify what you think)
2) Keep all the pages and put more effort into ranking 1-3 pages

Any input is appreciated,

Cheers
 

Joseph Schneider

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Apr 23, 2024
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I know this might sound crazy, but why not put original, actually useful, legit information on those doorway pages?

For example, talk about the town of Madison when it comes to roofing needs, and also mentioned a few landmarks.

Talk in such a way that it seems that you know the needs of people in that part of your state.

This will take a little bit more attention to detail and work but you don't have to throw away all these doorway pages.
 
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