Carole Schulist
New member
- Joined
- Jun 16, 2026
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Hey guys,
Just wanted to start a quick discussion and compare notes with fellow media buyers here
Historically, summer is considered a "low season" where traffic slows down and conversions drop because everyone is on vacation. But this summer, we are seeing a completely different picture, especially with Twitter (X) Ads and Taboola.
Surprisingly, our volumes didn't drop at all. In fact, we’ve noticed a massive trend and improved performance across specific GEOs: TR, PL, FR, DE, IT, ES
Usually, Tier-1/Tier-2 Europe gets super lazy around this time of the year... Its trands but...
I’m not selling anything here, just purely curious about the market situation right now
How is the summer season treating you and your desk partners? Are you guys seeing a similar spike in these European markets, or is it just X Ads being algorithmic weird lately?
Let’s discuss!
Just wanted to start a quick discussion and compare notes with fellow media buyers here
Historically, summer is considered a "low season" where traffic slows down and conversions drop because everyone is on vacation. But this summer, we are seeing a completely different picture, especially with Twitter (X) Ads and Taboola.
Surprisingly, our volumes didn't drop at all. In fact, we’ve noticed a massive trend and improved performance across specific GEOs: TR, PL, FR, DE, IT, ES
Usually, Tier-1/Tier-2 Europe gets super lazy around this time of the year... Its trands but...
I’m not selling anything here, just purely curious about the market situation right now
How is the summer season treating you and your desk partners? Are you guys seeing a similar spike in these European markets, or is it just X Ads being algorithmic weird lately?
Let’s discuss!