What are Google Ads? What effective google advertising should you choose?

[Lauriane Kiehn]

Google Ads is an online advertising platform from Google that allows businesses and individuals to advertise their products and services on Google sites and the Google advertising network. First launched in 2000 as Google AdWords, then renamed Google Ads in 2018. In the following article by smsverificationphone , let's find out what the nature of Google Ads is?

Effective google advertising should we choose?

1. What is Google Ads?​

Google Ads is an online advertising service provided by Google, allowing businesses and individuals to reach target customers through the websites of Google and their partners. Google Ads ads can appear on Google search results, on Google sites, and on their advertising network, including YouTube and partner sites. This allows advertisers to effectively reach their potential customers, based on criteria such as search keywords, geography, customer demographic, and many other factors.

2. Types of Google Ads advertising​

2.1 Currently, Google Ads has 6 main advertising types including:​

+ Google Search Ads
+ Google Display Network
+ Google's Video Youtube Ads
+ Gmail Ads
+ Google Shopping Ads
+ Remarketing list

6 main advertising

2.2 Learn deeply about types of ads​

Google Ads offers a variety of different ad formats to meet the needs of businesses and individuals. Here are some common types:

+ Search Ads: Displayed when users search for keywords related to your product or service on Google's search results page.
+ Advertising on the Google network (Display Ads): Displayed on Google partner websites, including news websites, blogs and websites about specific topics.
+ YouTube Ads (YouTube Ads): Displayed before, between or after videos on YouTube, or as overlay ads displayed in videos.
+ Advertising on Google Shopping (Shopping Ads): Display your products on Google when users search for specific products.
+ Ads in mobile applications (App Ads): Displayed on mobile applications and games in Google's advertising network.
+ Advertising on Google Maps (Local Ads): Display advertising information about your business on Google Maps when users search for nearby locations.
+ Gmail message board ads (Gmail Ads): Displayed in users' inboxes on Gmail.
+ Remarketing Ads: Show ads to users who have visited your website before, when they browse other websites online.

These types of advertising provide opportunities to reach your target audience across a variety of platforms and media channels.

3. How much does it cost to run Google Ads ads?​

Monet to run Google Ads

The cost of running ads on Google Ads depends on many factors, including:

3.1 Daily or total budget​

You can set a maximum daily budget or an overall budget for your entire advertising campaign. Google will try to keep your advertising costs within the budget you set.

3.2 Cost per click (CPC) or cost per impression (CPM)​

You can choose to pay based on the number of times your ad is clicked (CPC) or the number of times your ad is shown (CPM). Cost per click or per impression can vary depending on the market, keywords, location and many other factors.

3.3 Keyword competition​

Click costs can be influenced by the level of competition for each keyword. Popular and highly competitive keywords often have higher click costs.

3.4 Advertising performance​

The cost of running Google Ads also depends on the performance of your ads. More effective ads typically cost less because they typically get more clicks without increasing your cost per click.
In short, there is no specific cost for running ads on Google Ads because it depends on many different factors. You can set your own budget and manage your advertising costs to ensure that it aligns with your business goals.

4. Which type of Google Ads should I start running first?​

It is not mandatory which Ads you will run first, depending on the appropriate strategy to bring the best results, we will consider. If you have a larger budget, you can run GDN on a large scale to increase recognitionproduct's brand. However, if you have limited budget and human resources, you can choose the form of advertising that suits your business's budget.

To run ads optimized for newcomers, the two most effective types of ads are Google Search Ads and Google Display Network. You should run search ads first to increase awareness, then remarket to potential customers to optimize costs.

5. What is the relationship between SEO and Google Ads?​

Between SEO and Ads, which is better?

5.1 What are the benefits from Google Ads?​

1. Target the right customers, low cost and high efficiency (ROI). Your message will only appear when users need to search for your brand, product/service, and only when those potential customers click on the ad will you pay. That means customers will proactively visit the website to find out the information they need. It will be difficult for you to find any marketing channel that can help you change your advertising message. However, with Google Adwords, this is quite easy. You can change your advertising message at any time, and after only 15 minutes the new message will appear on Google search results.

5.2 What are the benefits from SEO?​

If you have a standard SEO article on your website, your search traffic will increase significantly. The benefit of SEO is to increase organic traffic and attract target customers. Important factors in SEO include: keyword optimization, creating quality content, improving user experience, link building, and good site structure.

It is an obvious truth that each method of running ads has its own distinct advantages. Depending on your existing finances, soft and hard skills, etc., you can choose the appropriate advertising method. Or better yet, why don't you apply both to increase efficiency.

6. Advertising trends – What is Google Shopping Ads?​

Based on market research, this form of advertising always allows displaying related products that are linked to each other. Thanks to that convenience, you can both view prices on Google.

Google Shopping prices are currently very cheap. To be eligible to participate in Google Shopping Ads, your website needs to be well optimized. In particular, this website needs to be of the e-commerce type and have a shopping cart for customers to choose from. In addition, there is also a payment integration method and SLL certificate that is extremely good for customers.

Google Ads is considered the best choice among all types of advertising, so it is very popular with businesses today. If your business wants to run ads and doesn't know how to run them, or needs detailed information when running Google ads, please contact smsverificationphone immediately.