What is the best strategy to run a SMS campaign for casino?

[Donald Mueller]

Hey,
I'm trying to run a sms casino campaign.
I have SMS provider, I am using HLR for number. But still something doesnt work.
The steps I did it so far is:
Buying data > Run though HLR > Split for 4 brands and 4 creatives > sent SMS for the active numbers.
My results wasnt good enough and I basically wast money.
DLR: 90%
CTR: 1-3% on average
Click 2 Lead: 0% (almost nothing)

What am I doing wrong what do you think I need to do better?
Is it the data?(should I try to find higher quality source for that?) Is it the creative? or what exactly?

 

[Ozella Reynolds]

You need to fix your ad creative because your CTR is below the industry standard.

When you get better CTR, you will get more leads.

 

[Phyllis Pfannerstill]

In my opinion, to run a compliant SMS campaign for your casino, target accurately, craft clear promotions, optimize timing, analyze results for adjustments, and prioritize customer support.

 

[Rogelio Mosciski]

Hey
What geos do you work with?
I run sms traffic and sometimes it really depends on geo
Also the database is super important

 

[Favian Wisozk]

How you tested the sms landing rate with real phone numbers, operators may blocked the sms.

 

[Dorian Pfeffer]

do you have the live number there? just to check that the route is actually active
sometimes there can be fake delivery
also based on my experience, it is better to try several routes before launching whole campaign