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Why does my PPC performance always "tank" on weekends?

K

Kariane Hoeger

New member
Joined
Mar 24, 2026
Messages
1
Points
0
Hi guys, I’ve noticed a weird pattern. From Monday to Thursday, my Google and FB ads are profitable (ROAS 2.5+). But as soon as Friday evening hits, my sales stop but my budget keeps burning.

I’m spending $200/day. On weekends, I get clicks but no conversions. Is it just 'window shoppers' or is it some kind of bot traffic that gets active on weekends?

Should I just pause my ads on Friday night or am I ruining the algorithm by doing that? Would love to know if you guys use any 'Day-parting' strategies.
 
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