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Why Reviews Are the Real Game Changer in Local SEO

Phong Hoang 1

Phong Hoang 1

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Joined
Sep 5, 2025
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I’ve worked on quite a few local projects, and one thing stands out: reviews often separate the top 3 from everyone else. It’s not just about the number – it’s about frequency and authenticity. For example, I suggested a restaurant encourage reviews right after meals with a simple QR code. In just one month, they picked up 18 new genuine reviews, and their GBP started appearing in the map pack for more competitive keywords.
Google treats reviews as direct “trust signals” from real customers. If you’re ignoring reviews in Local SEO, you’re basically handicapping yourself.
 
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