What makes a social media account valuable for marketers?

Willa Nichols

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I’m interested in hearing opinions from experienced marketers.

In your experience, what factors make a social media account more useful or valuable for marketing purposes?

For example:
- Account age
- Activity/history
- Engagement
- Niche
- Audience/location
- Profile quality

Which factors do you consider most important, and why?
 
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