2025 Instagram Best Practices: let's recap here

Harmony Lemke

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Jan 2, 2025
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What are the up-to-date Best Practices to ensure content's success on IG in 2025 ?

Given that the piece of content must be sensational....

What are the latest guidelines in terms of:

- lenght of the video
- hashtags (small amount, big amount, in target or broad etc)
- caption (long form, short and direct etc)
- viral sound/songs yes or no
- geo location yes or no
- reply to comments ?


Thanks
 

Adan Lueilwitz

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Jan 2, 2025
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Viral songs, 3-5 hashtags, HQ resolution, no watermark, reply to comments - some are basic recommendations
Lenght of the video - it can vary a lot, there is no magic number
Caption - generally it can be useful
 
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