AI Is LYING About Your Business

Dortha Hudson

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Found this on reddit. Its an interesting take for local SEO.


I asked ChatGPT, Claude, and Gemini the exact same question about a local business, and they all gave me a different answer. I asked: “Does Texas Coffee Traders Cafe offer sugar-free drinks?”

Here are the results:


  • ChatGPT found sugar-free vanilla syrup.
  • Claude said it could not find any specific mention of sugar-free options.
  • Gemini said the cafe offers sugar-free flavor alternatives.
So which one is correct? ¯\(ツ)

A service you offer might be clearly mentioned on your website but missing from your Google Business Profile, buried in an old social post, listed only on a menu platform, or mentioned in reviews but nowhere else.

That is why you should regularly ask multiple AI tools what they know about your business. Pay attention to two things:


  1. What information do they get wrong or leave out?
  2. Which sources are they citing?
Those cited sources are places where your business information needs to be accurate, clear, and up to date.

Your website and Google Business Profile still matter, but so do your menus, social profiles, review sites, directories, and every other platform AI may use to understand your business.
 
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